About roar potetial

Roar Potential deliver sport and activity projects across Cheshire, Stockport, Trafford and Manchester.
Our staff training, school assemblies and seminars are available nationwide.

Elliott McKinnell

How did you get into working with young people and how long have you been doing it for?

My first role working with children was in 2006 for Vale Royal Borough Council. Amongst other things, I delivered football and basketball projects for children at weekends as diversionary activities to reduce anti-social behaviour.

In 2008 I started work at Oldham Metropolitan Borough Council, where my passion for working with disabled children was ignited. I have 19 years’ experience working with a range of young people in various community, education and specialist environments.

What qualifications do you have and what are your special achievements?

I graduated in 2006 with a BA Hons in Sports Studies. As far as I am aware I was the first person from my family tree to graduate. I am a UEFA B qualified football coach and a Level 1 qualified boxing coach.

In 2016 I was invited to Buckingham Palace after designing a volunteering programme that won the Queens Award for Voluntary Service. In 2018 I was honoured with the Melvin Jones Award, which recognises outstanding commitment to community and humanitarianism.
I have also supported organisations to win awards including the Youth Sport Trust Awards for Innovation and Inclusion.

Alongside a colleague at Oakwood Academy I wrote the syllabus that enabled a child with Duchene muscular dystrophy to become the first power wheelchair user in England to pass a GCSE in P.E.

Raising two lovely children is my proudest achievement.

What is your role at Roar Potential?

I am the hands on company director. I oversee all the legal and legislative requirements of the business alongside delivering activities. One day I might be organising staffing for a holiday project the next I could be in a spiderman costume delivering superhero workouts to kids!

What is your favourite thing about working at ROAR?

I love a good holiday project or birthday party. I believe there is a certain magic in the air at these projects and seeing the children smiling, laughing and having a great time makes them memorable.

We are social

Instagram

What our clients say

Testimonials

Google
Ashgate School profile picture
Ashgate School
2 December 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Roar potential – Training on Racism, Diversity and Equality. Highly recommended:- Elliott from Roar Potential delivered an inspiring and meaningful presentation to all of our staff as part of our CPD on Anti-Racism, Equality and Diversity. He delivered a mixture of facts, data and personal experiences from his own life that gave the content and message authenticity and impact. He made us question, think and challenge our perceptions leading to us improving our practice in this area. We all left with a clearer understanding about many people’s lived experiences, how easily inequality and stereotypical misconceptions can be reinforced and repeated, and ultimately the impact this has on beliefs and experiences in life. Following the activities and discussions, we are confident about what we need to do and how to achieve it with small but important changes in the use of language, imagery, resources and role models etc. We felt empowered in our ability to deliver an equal and positive learning experience for all of our children and families. Diane Wolstenholme. Headteacher. Ashgate School.
Google
Lucy Ellis profile picture
Lucy Ellis
29 July 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We recently had Roar host our daughter’s 4th birthday party and it was absolutely brilliant from start to finish. Elliott and Lottie brought so much enthusiasm and fun to the day, it was really special for the children and stress-free for the adults! Our daughter keeps asking when she can have another party with them, high praise from a four-year-old who says exactly what she thinks! So many other parents commented on how much their children loved it too. We wanted something warm, fun, and age-appropriate, without being too overwhelming for such a young group, and Roar got the balance spot on with plenty of both original and traditional games. They made such a genuine effort to include every child, making sure everyone felt part of the fun. We especially appreciated how parents could join in too, which really helped some of the shyer little ones get involved. The ‘time out’ area was a genius idea for children who needed a little break, such a thoughtful touch we hadn’t seen before. From start to finish, Roar were creative, professional, and so much fun. We wouldn’t hesitate to recommend them to anyone looking for a memorable party, and we’re really grateful. Thank you again!!
Google
Christopher Toft profile picture
Christopher Toft
21 March 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Roar Potential are a fantastic, and professional team. Both my children are or have been involved in their Colts sessions and extracurricular activities, and they really support the children to develop, have fun, and develop their social skills in a safe and supportive environment. Would highly recommend Roar Potential and their team to anyone who'll listen 👍🏼
Google
Nicolas Craske profile picture
Nicolas Craske
9 March 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
The breadth or activities from sport, art and multiplayer games is far a wide and reassuringly safe, compliant and focused on learning, good health, well being and active collaboration. The hosts are warm, welcoming; organised, efficient and accommodating. A gem of a club. ROAR!
Google
Megan Murtagh profile picture
Megan Murtagh
3 March 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Great holiday club for kids my 2 loved it! Thanks
Google
Julia Howe profile picture
Julia Howe
28 February 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Fantastic holiday club. My two have loved attending. Not only does it have a variety of sports activities throughout the day but plenty of other exciting stuff such as arts and crafts to keep the kids entertained and to suit different personalities. Elliott, Natalie and the team are really hands on, fun and caring so I feel that my children are in safe hands. I would definitely recommend.
Google
Emma Goodwin profile picture
Emma Goodwin
28 February 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
ROAR is an absolutely amazing place for kids to have fun and to be well looked after. A family run business and just so much thought and care put in. Great to see. After school and holiday clubs have been a life saver for so many parents! Thanks Elliott and team!!

Pin It on Pinterest